compete with Amazon? Of course, first of all, selling differentiated products. Amazon sells a lot of things are "hard", such as multimedia, electronics, home appliances, toys, gardening products, the most popular "hard" is produced by large manufacturers, promotion through a variety of retail channels.
a lot of people know, hypostatic shop almost became online shopping "sample room"". Many customers go into an entity store and pull out a smartphone, comparing the price on the shelf to the price of the electricity supplier – which is usually the amazon. Consumers love parity is an indisputable fact, the Internet is no exception. As a result, Amazon is a killer rival for other electricity suppliers.
Amazon is more interested in economies of scale than other electricity providers, and it can use this power to deliver extremely lethal prices and fast and cheap delivery services.
in this industry, from second down to count, even if more than a dozen larger electricity supplier tied up a group, it is not comparable to the size of the Yaa Ma Xun family. Thus, Amazon’s advantage of scale is very large, and it also actively use this brings the advantage of economies of scale and investment, so that lower commodity prices, delivery speed, in order to promote the growth and further expand the scale advantage.
therefore, when I consider each investment in the electricity supplier, I should carefully evaluate the risk of competition from amazon. It’s not a heavyweight. It’s the heavyweight champion of the world.
so how can you compete with Amazon,
of course, first of all, we sell differentiated products. Amazon sells a lot of things are "hard", such as multimedia, electronics, home appliances, toys, gardening products, the most popular "hard" is produced by large manufacturers, promotion through a variety of retail channels. And for most commodities, the key difference is price. Consumers know that Amazon can almost always get the lowest price, freight is free of charge, but also very fast.
therefore, many retailers try to "open up the road and occupy the hatchback" and sell them in the less dominant areas of amazon. "Soft goods" is an option.
Amazon also wanted to do a good job in this business, but it is currently in this area has not yet reached its master degree in "hard" field. Amazon acquired before the NastyGal (the main fashion small fresh style clothing website) and Zappos (the famous American shoe site), Nodes Tron (Nordstrom) and solid mall luxury boutique Neiman Marcus, has successfully implemented the "soft goods" strategy, and succeed in competition with Amazon survived down. Home retailers also have opportunities in this area. Some furniture products are "I need them today", such as some bulky goods that are not suitable for online shopping. >